CU Engage is now Engage fi

Engage fi •

Vikki Wagner

Marketing Manager

[email protected]


CU Engage is Now Engage fi:

CU Engage Announces New Brand Identity; Broadens its Scope of Services to Include a Greater Number of Financial Institutions


TAMPA, FL (January 10, 2022)—CU Engage, a financial institution consulting firm, today unveiled a new brand identity and expanded services, reflecting the company’s redefined strategy focused on all community financial institutions. Effective immediately, the company will move forward as “Engage fi.” The new brand represents a commitment to innovation and the company’s role and purpose of empowering a better future for all financial institutions, with a specific focus on community banks and credit unions.

“Our goal has always been to transform the consulting industry and to leverage the latest technology and expertise to help community banks and credit unions create their strategic vision so they can thrive not just today but well into the future,” said Jenn Addabbo, Chief Executive Officer and Co-Founder, Engage fi. “As our company grew, we observed a tremendous increase in client demand for our capabilities and expertise. We also have recognized that the marketplace in which we serve is evolving. It is our sincere belief that by expanding our services to include community banks that we will gain even more knowledge and expertise through mutual collaboration that will benefit our current and future clients.”

As Engage fi moves to serve a broader base of customers, its commitment to its core values remains a top priority. The company’s reputation was built on trust and its ability to consistently deliver excellent service. Engage fi is a new brand with expanded services, but it has retained the same group of people and processes that have made it successful for more than eight years. With 34.6 percent employment growth from 2020, the team is well-positioned to continue to provide outstanding support as it expands its services to new clients.

Addabbo added, “We are excited about the opportunity to expand our reach within the financial services industry to help more institutions with their vendor selections and contract negotiations. CU Engage was founded on the principle of education and helping credit unions identify pain points to arrive at the best solutions. Community banks deserve the same attention and help.

Developing the strategy to transition to Engage fi was a joint effort and a true testament to the values of collaboration and inclusivity that the company employs. The decision was made with the support of an experienced Board of Advisors, made up of 13 industry leaders and innovative thinkers across the country all dedicated to financial institution growth.

The company has never been a one-size-fits-all organization and understands that community banks and credit unions have very different needs — including the size of the institution, the geographical location, the internal make-up of the organization, and strategic direction. Addabbo will lead the company’s direction moving forward along with an experienced board including Co-Founder, James Guild who will be an active participant in the role of Strategic Advisor.


About Engage fi

Engage fi, a technology and financial institution consulting firm, provides a range of services to help banks and credit unions develop strategies and select partners with a primary focus on customer experience and long-term relevance. For more information about Engage fi, visit our website at