Senior Strategic Consultant
You can’t help but smile when you’re in Ava’s presence. She is so smart and knowledgeable, especially about PIN Networks, and always goes the extra mile to explain things. Ava is the mama bear of the team and pleasure with whom to work.
As a Senior Strategic Consultant, Ava Farrell works on PIN Network Assessments, Credit/Debit Processing Evaluations, Brand Negotiation, and Credit Card Conversion Oversight. She has experience in Pricing Analysis, Product Development, Training, Project Management, and Contract Negotiation.
She began her career in banking and transitioned to payment networks. Over the past 20 years, Ava has held many roles with HONOR/STAR, CU24, and First Data. Each of her positions focused on client relations, which allowed her the opportunity to work with many credit unions.
Ava lives in Oviedo, Florida with her husband, Dean. Ava and Dean love to travel and spend time with their six kids and two grandsons. She is very family-oriented and likes to host family gatherings.
P.S. Ava loves fireworks!
Ava’s Fun Facts
Favorite All-Time Song: “I Don’t Want to Miss a Thing” – Aerosmith
Favorite Cities: NYC and Florence, Italy
Trait that best describes me (in one word): Genuine
Dream Job (besides the one I have now): Café Owner
Favorite Movies: Top Gun and Pearl Harbor