Jenn Addabbo and James Guild: Ignite 2019

At GAC in March, CU Engage co-founders and partners, Jenn Addabbo and James Guild, sat down with Mike Lawson from CB Insights to discuss the success of CU Engage after the company’s five-year anniversary in January 2019. CU Engage now has 17 employees and over 100 credit union clients, and counting!

Jenn and James also unveiled CU Engage’s new marketing service: CU ignite.

“We know there’s an opportunity out there to help with marketing as a service (e.g. search engine optimization (SEO) and member journey/experience mapping).”

– Jenn Addabbo, Founder, Partner – CU Engage


“A lot of our clients say, ‘Don’t leave us!’ at the end of an engagement. We help them with KPIs (key performance indicators), dash boards, etc. to meet their objectives.”


– James Guild, Founder, Managing Partner – CU Engage

Check out the CU Broadcast interview to learn more about our ever-growing CU Engage team!

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