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James White

VP, Growth & Market Strategy
 

James White

VP, Growth & Market Strategy 

James White is Head of Strategy at Engage fi and a banking strategist with 25-plus years of experience helping banks and credit unions grow, compete, and modernize how they engage customers. His work spans digital strategy, data-driven relationship growth, and the operating model changes required to deliver better experiences across channels, including payments.

James previously held executive roles at Raddon and Total Expert, where he built high-performing teams and helped banks and credit unions turn data into actionable strategy. His insights have been featured in The Financial Brand, American Banker, Credit Union Times, and BAI.

James helps institutions navigate disruption and deliver real value to customers and members when it matters most. When not working, James enjoys golf, water sports, and the lake. He lives in Alabama with his wife and two children.