Ava Farrell Headshot

Ava Farrell

Senior Strategic Consultant

What the Team Says About Ava

Ava is always on fire, inhabiting the best attitude while working with others. She is focused and independent and is always willing to lend a helping hand with a smile on her face. Ava’s attitude is the best part of working with her. She is motivated to do the best job for the clients and, therefore Engage fi. She knows the business like she was born to do it.


Ava’s Bio

As a Senior Strategic Consultant, Ava Farrell works on PIN Network Assessments, Credit/Debit Processing Evaluations, Brand Negotiation, and Credit Card Conversion Oversight. She has experience in Pricing Analysis, Product Development, Training, Project Management, and Contract Negotiation.

She began her career in banking and transitioned to payment networks. Over the past 20 years, Ava has held many roles with HONOR/STAR, CU24, and First Data. Each of her positions focused on client relations, which allowed her the opportunity to work with many credit unions.

Ava lives in Oviedo, Florida with her husband, Dean. Ava and Dean love to travel and spend time with their six kids and two grandsons. She is very family-oriented and likes to host family gatherings.


Ava’s Fun Facts

Favorite All-Time Song: “I Don’t Want to Miss a Thing” – Aerosmith

Favorite Cities: NYC and Florence, Italy

Trait that best describes me (in one word): Genuine

Dream Job (besides the one I have now): Café Owner

Favorite Movies: Top Gun and Pearl Harbor


Ava’s Expertise

Debit Networks



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