Virginia Heyburn Headshot

Virginia Heyburn

Director of Research, Insights and Advocacy

Virginia Heyburn is a well-known and trusted industry expert in the field of banking and payments. Over a 25-year career, Virginia has been at the forefront of advising technology companies on innovation opportunities to solve complex banking problems and to improve the customer experience. In parallel, Virginia has served as a strategic advisor to financial institutions, helping them create essential distinction through rapid adaption to industry and consumer trends, business drivers and technology change.

Most recently, Virginia spent 15 years at Fiserv in various strategic roles, including Vice President of Strategic Marketing, Insights & Advocacy, helping C-level financial services executives enhance profitability and achieve growth in a rapidly shifting market environment. A known expert in core banking, digital channels and payments and risk management, Virginia served for 10 years as Research Director at TowerGroup, where she advised financial institutions and technology companies on emerging business models and technologies.

Virginia is a sought-after main stage speaker at financial industry events and conferences where she inspires her audience into new thinking about innovative ways to attract and delight a new generation of customers. She has been quoted by top-tier media and industry publications, including Fortune, Forbes, and American Banker.

What lights her up? Finding ways to put greater technology flexibility into the hands of bankers who need to innovate more rapidly than ever before.

Virginia is a trained economist from the University of Kassel, Germany. She is also an experienced yoga teacher and most importantly, a mother to four children, aged 28 to 4 – her best sources of research material for emerging banking and payments habits.


Contact Virginia