Ava Farrell

As a Senior Strategic Consultant, Ava Farrell works on PIN Network Assessments, Credit/Debit Processing Evaluations, Brand Negotiation, and Credit Card Conversion Oversight. She has experience in Pricing Analysis, Product Development, Training, Project Management, and Contract Negotiation. She began her career in banking and transitioned to payment networks. Over the past 20 years, Ava has held many roles with HONOR/STAR, CU24, and First Data. Each of her positions focused on client relations, which allowed her the opportunity to work with many credit unions. Ava lives in Oviedo, Florida with her husband, Dean. Ava and Dean love to travel and spend time with their six kids and two grandsons.

2 min read

Interchange Fee Prohibition Act: Implications for All Banks

Picture of Ava Farrell Ava Farrell: 11/15/24 12:15 PM

The regulatory landscape is shifting once again, and this time interchange is in the spotlight. The Interchange Fee Prohibition Act, introduced in Illinois, has raised significant concerns across the banking industry. The act signifies a potential...

Credit & Debit Payments Regulation
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2 min read

Deconstructing Debit Card Revenue Opportunities

Picture of Ava Farrell Ava Farrell: 8/3/24 1:17 PM

With consumers increasingly favoring debit over credit, banks have a unique opportunity to capitalize on this trend by leveraging their partnerships...

Success Partner Banks Credit & Debit Strategic Advisor Strategic Consulting Strategy Payments Card Network Brand
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