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Engaging Perspectives

Transforming Banking through Technology and Visionary Thinking

CRM

2 min read

From Data Chaos to Clarity: How AI Makes CRM Worth Driving

Banks and credit unions have spent decades piling up customer and member data across cores, lending systems, digital platforms, and call centers....

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1 min read

CRM Shouldn't Be a Four-Letter Word

CRM was pitched as the brain of modern banking. Instead, it became a bloated filing cabinet that is expensive, unloved, overfed with bad data, and...

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