2 min read

Jennifer Addabbo Assumes Role of CEO of Engage fi

St. Petersburg, FL, January 12th, 2021 – Jennifer Addabbo assumes the role of CEO of Engage fi, the nation’s leading credit union consulting firm. Jennifer will step into this role while James Guild, Co-Founder, focuses on the growth and investment opportunities as the company continues its evolution and expansion.

Jennifer is a well-respected leader in our industry and prior to Engage fi, held key positions at both FIS and PSCU. Jennifer is supported by an experienced leadership team that is positioned to transform the way Engage fi will do business in the future with both industry partners and credit unions.

Guild states, “Jennifer and I have put a lot of consideration into this transition and am proud to announce the plan today. I want to express my profound thanks to Jenn, the team at Engage fi, our Partners, Board of Advisors, and Clients, as it is with your dedication and trust that has enabled Engage fi to achieve such recognition in our industry.

This solidifies Engage fi’s evolution from a boutique consulting firm to a leading national firm built on proven processes and proprietary technology. With this success comes organizational change necessary to support it and I have the utmost confidence in Jenn as CEO of Engage fi in its next phase of transformative growth.”

James Guild will concentrate on spending more time within the credit union industry, and expanding Engage fi’s presence and strategic direction.

Addabbo adds “Over the past seven years, we’ve made meaningful progress toward our top company priorities. I believe we have developed a great business model at Engage fi and acquired a talented leadership team that uniquely positions us to effectively help credit unions thrive in the ever-changing digital and technology space. I am extremely grateful for James’s steadfast partnership in the launching and growth of Engage fi, and this restructuring of leadership will further the company’s future success into the next chapter of our business. I look forward to continued collaboration with James as our industry and market opportunities evolve.”

The Founding Vision for Engage fi

James Guild and Jennifer Addabbo founded Engage fi in early 2014 with the intention of developing a different type of consulting company. One of the core ideas was a company that would truly collaborate with credit unions, working with them to understand their unique needs, educate them on options and technology while improving member experience, internal efficiencies, and financial benefits.

Fast forward to 2021, the company is proud to have amassed the following achievements:

  • Completed over 400 Projects with clients in 31 States and Washington D.C.
  • Growth of the team to 28 professionals across 13 States
  • Recognition by clients as a leader in Payments and Digital Banking Consulting
  • Grown Revenue by 6,900% since Year End 2014
  • Saved clients more than $1.2 Billion
  • Recognized twice by INC for Nationwide growth

While the company was built on a foundation of knowledge and experience; a major investment in proprietary technology and process improvement has allowed Engage fi to grow and scale to support more clients and improve the experience of an RFP process.

A Strong Future Ahead

“This is an exciting time for our company and our industry, and I am looking forward to leading our team to help credit unions understand their options and opportunities in payments and technology and making well-informed, data driven decisions as quickly as possible in order to support their growth. As always, we appreciate the collaboration and the support we have received from our clients from day one and we look forward to continued growth, results, and expansion in our industry.” adds Addabbo.

See more about this announcement here.


About Engage fi:

The team at Engage fi is a blend of consultants, educators, matchmakers, integrators and advocates. The only credit union consultancy recognized by INC, we are laser-focused on guiding our credit union clients through our proven process and enabling them to make informed, timely decisions on vendor relationships so they can change at the speed of the consumer. Engage fi has completed over 410 credit union projects and negotiated over 1.2 Billion in savings and incentives for our clients and our projects are as unique as the clients we serve. Let’s Engage! engagefi.bssdev.com

Community First National Bank cites exceptional service and mid-size bank advocacy as reasons for selecting Engage fi.

Community First National Bank cites exceptional service and mid-size bank advocacy as reasons for selecting Engage fi.

Passion and Proven Process Cited as Major Factors in Decision to Partner with Engage fi. Tampa, FL September 13, 2023 – Engage fi, a prominent bank...

Read More
Employee Spotlight – Crissandra Fry

Employee Spotlight – Crissandra Fry

This month’s employee spotlight is on Crissandra Fry Moffet. Crissandra joined the team in 2021 as a Director of Business Development with Engage fi,...

Read More

Engage fi Team Recommends Best Reads for 2021

Over the Holidays, our team was encouraged to spend a little time on ourselves and use the opportunity to self-reflect, get inspired or learn...

Read More